A Life Built on Many Roles

Morning routines in the Carrier household have never been quiet. As a mother of four and a devoted wife, Cathi Carrier has spent decades balancing family life with a demanding career in skincare. That balance, she admits, has shaped not only her personal life but also the way she built Purely Bella Skincare.

“Being a mother and a wife deeply influences how I approach business, beauty, and self-care,” Carrier says. “In business, I’ve learned the value of time management, patience, and adaptability, skills that motherhood naturally instills.”

Those lessons are woven into her brand. Purely Bella isn’t about elaborate rituals or complicated routines; it’s about creating products that fit seamlessly into the lives of women who are busy, multitasking, and often putting everyone else before themselves.

Redefining Self-Care

For Carrier, self-care is not an indulgence reserved for spa days, it’s a necessity. “Self-care has become non-negotiable,” she explains. “It's not just about spa days or pampering, it's about prioritizing my mental, emotional, and physical wellbeing so I can show up for my family and work as my best self”.

That perspective is rare in an industry that often markets skincare as luxury. Carrier instead views it as maintenance of skin, confidence, and spirit. Her years in the treatment room taught her that when women neglect themselves, it shows not only on their skin but in their energy. Purely Bella was designed to counteract that neglect with products that simplify care and encourage consistency.

Bringing Home Into the Brand

The values Carrier practices at home are reflected in her formulations: simplicity, efficiency, and authenticity. She knows the reality of getting ready in a busy household, and her products are created with that same pragmatism in mind. Clean formulations eliminate unnecessary steps, while multi-benefit ingredients mean women can achieve results without a drawer full of bottles.

This grounded approach resonates with her customers, many of whom are women navigating the same challenges of career, family, and aging gracefully. They don’t need complicated solutions; they need skincare that feels supportive rather than overwhelming.

A Legacy for Her Family and Beyond

Looking ahead, Carrier envisions Purely Bella not just as a business, but as a legacy for her children. She hopes they see in her work a model of authenticity and resilience. “I hope the legacy it leaves is one of authenticity, self-worth and wellness, encouraging women to embrace who they are, care for themselves and feel beautiful in their own skin”.

For her, the intersection of family and business is not a compromise; it’s a source of strength. The patience learned from motherhood, the resilience shaped by family challenges, and the compassion nurtured in her home all find expression in Purely Bella.

Carrier’s life is proof that family and business are not competing forces, but intertwined roles that, when balanced with intention, can fuel each other. Purely Bella is not just the story of a skincare line; it is the story of a woman who has built her work on the foundation of love, responsibility, and care.