In a world obsessed with youth and size zero models, one entrepreneur is challenging the status quo and transforming the fashion industry. Meet Bukola Majekodunmi, the visionary founder and CEO of SleekTrends, an online boutique that embraces age and size inclusivity. With a mission to provide elegant and flattering outfits for women of all ages and sizes, SleekTrends is revolutionizing the way we perceive beauty and fashion.
The Journey Begins
Bukola Majekodunmi's journey towards building SleekTrends started with a simple desire to provide women with a shopping experience that made them feel seen, valued, and celebrated. Originally from Nigeria, Bukola pursued her education and obtained a Master's degree in Business Administration. After becoming a mother, she felt a deep need for more flexibility in her career, which led her to start her own business.
Challenging the Norm
The fashion industry has long been criticized for its narrow representation of beauty standards. The majority of models and brands focus on showcasing size two figures, leaving women of all ages and sizes feeling overlooked. Bukola recognized this disparity and sought to make a change. She decided to centre SleekTrends around mothers of the bride and groom outfits, an often neglected category in the industry.
Age and Size Inclusivity: A Game-Changer
SleekTrends stands out from its competitors by prioritizing age and size inclusivity. Unlike many fashion retailers, SleekTrends features models who are mature regular, plus, or petite women between the ages of 36 and 70. By doing so, they provide a realistic representation of how their outfits will look to their target audience. This approach allows customers to make informed decisions and feel confident about their purchases.
Exceptional Service and Delightful Experiences
SleekTrends goes above and beyond to ensure that its customers receive exceptional service. From the moment a customer visits their website to the final delivery of their order, SleekTrends aims to make every step of the shopping experience delightful. With free shipping, easy returns, and a user-friendly website, they prioritize customer satisfaction.
Inspiring Confidence and Embracing Individuality
SleekTrends believes that when women feel confident and comfortable in their outfits, they can fully embrace life's special moments. The brand strives to inspire confidence by offering a wide range of elegant and flattering options for women of all ages and sizes. By curating a collection that caters to different styles, body types, and ages, SleekTrends celebrates individuality and encourages women to embrace their unique beauty.
Recognitions and Achievements
SleekTrends has received recognition for its innovative approach to fashion. Their commitment to age and size inclusivity has earned them praise and a dedicated customer base. The brand's unique size chart and fitting process have resolved long-standing sizing issues in the fashion industry. By providing accurate measurements and detailed product information, SleekTrends ensures that their customers find the perfect fit without the hassle of returns.
SleekTrends and its founder, Bukola Majekodunmi, are paving the way for a more inclusive and diverse fashion industry. With a focus on age and size inclusivity, exceptional service, and inspiring confidence, SleekTrends empowers women to feel beautiful and celebrated, regardless of their age or body size.