Pregnancy, with its wonder and excitement, prompts a profound awareness of the choices we make for our well-being. As you embark on this special journey, the shift towards natural skincare becomes paramount. Among these choices, one that deserves attention is the switch to TIARA. The company's founder, Zuly, thrives on empowering women to make choices that prioritize health, sustainability, and personal values.
Zuly Matallana's approach to business is grounded in the belief that actions conquer fear. It all began with the creation of TIARA shower caps, a sustainable solution that not only transformed hair care but also took a bold step towards reducing single-use plastics. Zuly's fearless attitude garnered attention, leading to features on Good Morning America and a successful pitch on Canada's Dragons' Den, showcasing her unwavering commitment to transforming the personal care industry.
TIARA's commitment to sustainability doesn't stop at shower caps. The brand has expanded to offer a range of exceptional products, with the TIARA Natural Deodorant taking centre stage. Zuly's mission shifted after losing a loved one to cancer, prompting her to create a safe and effective alternative to traditional deodorants. This consciously made deodorant stands out for its non-toxic ingredients and promotes a healthier lifestyle.
Zuly says, "The beautiful journey of pregnancy is not without its challenges. Increased sensitivity, skin irritations, and the quest for products that are both effective and gentle become part of the maternal experience. Zuly Matallana, understanding these challenges, set out to provide a solution that goes beyond the ordinary."
At the heart of TIARA's brand values lie sustainability, authenticity, ethical practices, education, empowerment, innovation, environmental stewardship, empathy, and diversity.
Pregnancy heightens the body's sensitivity, making it crucial to avoid harsh chemicals. TIARA Natural Deodorant knows how to keep this process safe from toxins like parabens and synthetic fragrances.
Additionally, you must have often heard that pregnancy leads to heightened skin sensitivity, and traditional deodorants may pose irritations. TIARA Natural Deodorant is crafted with a gentle formulation, ensuring comfort throughout the precious journey. This thoughtful approach aims at effectiveness without compromising the well-being of both mother and baby.
TIARA's commitment to sustainability and ethical practices resonates with women who prioritize values in their choices. The brand ensures responsible ingredient sourcing and eco-friendly packaging, empowering pregnant women to align their skincare choices with environmental consciousness.
The journey with TIARA Natural Deodorant extends beyond pregnancy into the post-pregnancy and breastfeeding phases. Considering the impact on the breastfeeding baby, the importance of using natural skincare products remains crucial. TIARA has become a trusted companion for many, offering ongoing support for both mother and child.
Amidst this journey, Zuly's dedication to innovation hasn't gone unnoticed. From being featured on Dragons' Den to winning the Shoppy Awards for Diversity Female Founder, she has earned international recognition. In 2023, she was named one of the Top 20 Female Entrepreneurs to Look for by the NYJ, solidifying her position as a fearless innovator making a global impact. While she progresses in her journey, she aims to rebuild the conventional beauty world into a safe and clean haven, one effort at a time!